ORGANIZATIONAL DIAGNOSTICS FOR CEOS
You're making capital decisions on a filtered version of your company.
OrgTruth gives you the independent read your reporting chain can't. Confidential, from someone who spent nearly 30 years inside the CEO's office, and for your eyes only.
"Every CEO operates on a filtered version of reality. This isn't malice.
It's structural."
Organizations move information upward through layers of translation, interpretation and self-interest. By the time a signal reaches you, it barely resembles what's actually happening.
Your dashboards can't fix this. Neither can AI summaries of your own systems. They read the same data and report through the same chain that filtered it in the first place.
The fix is a read from outside the chain.
HOW IT WORKS
"Every CEO operates on a filtered version of reality. This isn't malice.
It's structural."
OrgTruth works outside your reporting chain. I speak confidentially with your leadership team, walk through the real decisions of the last two weeks, and test what I hear against your systems and a short anonymous pulse survey.
People tell a third party what they won't tell their boss. The data then confirms it or contradicts it. The truth lives in the gap between the two.
Conversations are framed as operating support, not an investigation. No one is scored, ranked or named. You get the pattern, not a list of suspects.
HERE’S WHAT I LOOK FOR
01
Leadership Conversations
The candid truth. What your team will tell an outsider and won't say in the room.
02
Decision Reconstruction
The execution truth. How the last two weeks of real decisions moved, stalled or quietly died.
03
Pulse Survey
The emotional truth. What people feel versus what they say in all-hands meetings.
04
Your Systems
The behavioral truth. HRIS, project tools and OKRs show attrition, cycle times and missed commitments that confirm or contradict the story.
“No single source tells the full truth.
The truth lives in the contradictions between them.”
See it. Fix it. Keep it true.
ENGAGEMENTS
STEP 1
Signal Report
$12,000Flat fee · 2 weeks
→ Confidential conversations with 8 to 10 leaders
→ Anonymous pulse survey and HRIS read
→ A short memo naming the three things you aren't being told
STEP 2
Truth Memo
$45,000Flat fee · 4-6 weeks
→ Decision reconstruction across the leadership team
→ Cross-system analysis
→ Ranked operating fixes, in the order they matter
STEP 3
Operating Retainer
$10,000Per month (6-month minimum)
→ Operating cadence, decision rights and commitment tracking, installed and kept honest
→ Your leadership team's AI agents set up with written rules and tuned monthly
→ A quarterly truth check to confirm the fixes worked
→ A monthly session with you
Most CEOs start with the Signal Report. It's a fixed fee, two weeks, and tells you whether the full diagnostic is worth doing.
Phoenix Normand
I've spent nearly 30 years in the room where CEOs make decisions, watching what never reached them.
30+ years operating at the intersection of CEOs and organizational truth. Former Chief of Staff and Executive Assistant, right-hand to Jack Dorsey, Blake Scholl, and Amjad Masad and CEOs at Deutsche Bank Technology Group (Amazon IPO Team), Square, Levi Strauss, Flipagram (now TikTok), Boom Supersonic, Vibrant Emotional Health, and Replit. Certified Chief of Staff through Chief of Staff Association/Oxford Saïd Business School. Author of AS I SEE IT, Vol. 1: Business, an Amazon #1 bestseller in the Business category.
OrgTruth exists because I watched brilliant leaders make critical decisions on filtered information. I built the method to fix it.
Ready to find out what's actually happening?
Every engagement starts with a conversation. No pitch. No pressure. Everything you share stays confidential.